Restaurant commercials are the TV, streaming and social ads a restaurant runs to bring people in the door. Bowen AI Strategy Group makes them every month for independent restaurants and franchise owners, starting at $3,000 a month for several spots. You approve every spot before it airs.
Get my priceThe restaurant ads people remember show the food being made, not a slogan. Hands on the knife, the grill flaring, a plate coming off the line. Hunger is the hook, and it lands in the first two seconds or not at all.
After the food, a good spot says one true thing that sets you apart. Fresh dough every morning. Fries cut in the store. A family recipe. Then it gives one reason to come this week and one place to go: the street, the town and the phone number on a clean end card.
Fast casual, pizza, Mexican, Greek, burgers and breakfast all follow the same shape. What changes is the signature dish and the claim you can prove.
A franchisee usually pays into a brand ad fund and still needs ads for their own trade area. National spots do not say your street or your opening. A local spot does.
We build every spot from the brand's own logo, colors and approved claims, so it can go to the franchisor for sign-off. The store address and phone sit on a separate end card. When you open a second or third location, the same commercial runs again with a new card, and the brand can roll a spot that worked out to other owners.
Emerging franchise brands with a handful of units use the same plan to give every owner a fresh spot each month without a shoot at each store.
Most single-location restaurants buy local cable or streaming TV zoned to the few miles around the store, because people rarely drive across the county for dinner. You buy the airtime from your cable or streaming seller. We deliver broadcast-ready 30-second and 15-second files to their spec.
Each spot also comes cut to vertical for Instagram, TikTok and Facebook restaurant video ads, so one month of work covers the TV buy and your social feed.
A traditional agency often charges $5,000 to $15,000 for one 15-second spot. Our restaurant plans start at $3,000 a month for several spots, plus a $1,500 setup. Airtime is separate. See every plan and price, or read how much a TV commercial costs.
No. We build spots from footage and photos you already have, including the phone video your staff posts, and we generate the cooking and food shots from those real references.
Usually, yes, inside the brand rules in your franchise agreement. Many systems want to approve local ads first, so we build each spot to pass that review.
Put an offer in the spot that only the TV ad mentions, then count it at the register for the weeks before and after the first air date.
That is a separate job. See GEO for restaurants, which gets a restaurant named when diners ask ChatGPT or Google for a place nearby.
Tell us your restaurant, your town and how many locations you run. You get a plan and a straight price in writing within 48 hours.
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