Legal · Updated October 2026

Law Firm Commercials With Your Attorney on Camera

Law firm commercials are the TV, streaming and social ads a firm runs to get calls for its practice. Bowen AI Strategy Group makes them every month, in English and Spanish, with your attorney as the spokesperson, starting at $3,000 a month. You approve every spot before it airs.

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What the Best Lawyer Commercials Have in Common

Look through any list of well-known lawyer ads and the same pattern shows up. A real attorney looks into the camera, names the kind of case, says the city and gives one number to call. Buyers remember a face and a phone number, not a slogan.

Most firms stop running ads because a shoot is slow and expensive, so the same spot runs for years. A monthly plan fixes that: fresh spots for each practice area, cut for each place you run them.

Personal Injury Commercials and Other Practice Areas

Personal injury firms run the most ads, so their spots have to be specific: car crashes, truck wrecks, slip and fall, the county you serve. We make separate spots for each case type and each language, so a viewer hears their own situation.

The same approach works for family law, criminal defense, workers' comp and estate planning. Each spot comes in 30-second, 15-second and vertical cuts.

Bar Rules and Disclaimers

Lawyer advertising rules differ from state to state. New York, for example, requires the words "Attorney Advertising." We put your required disclaimer on every spot, and your firm signs off before anything airs.

What It Costs

A traditional agency often charges $5,000 to $15,000 for one 15-second spot. Our law firm plans start at $3,000 a month for several spots, and your price holds for a full year. Airtime is separate. See every plan and price.

Common Questions

Does the attorney have to film every month?

No. With the attorney's consent, we build the spokesperson from footage the attorney already has, so new spots do not need a new shoot.

Do personal injury commercials need special disclaimers?

Often, yes. Rules vary by state, and your firm approves every spot and its disclaimer before it airs.

Get Your Firm's First Spots Planned

Tell us your practice areas and city. You get a plan and a straight price in writing within 48 hours.

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