Real Estate SEO Case Study: 209 to 16,558 Google Impressions

In this real estate SEO case study, We Sell Any Home, a Pittsburgh real estate team, had 209 Google impressions from July to October 2025. Over the same months in 2026, after we took over the site on April 26, it had 16,558. Every number here comes from Google Search Console.

Google Search Console, daily rows added up by month. October is the 1st to the 27th in both years. Read October 29, 2026.

The same four months, one year apart

Search Console keeps 16 months, so July to October are the months on record in both years. Same months, same site, one year apart.

Month	2025 impressions	2026 impressions	2025 clicks	2026 clicks
July	69	3,231	1	17
August	50	3,332	3	19
September	47	2,907	3	18
October 1 to 27	43	7,088	0	38
Total	209	16,558	7	92

From April 26 to October 27, 2026 the site had 21,483 impressions and 112 clicks. On October 28, Search Console showed 272 of its pages indexed.

What we built after April 26

Neighborhood guides and a citation hub. Fifteen Pittsburgh neighborhood guides, each opening with the direct answer a buyer or seller asks, plus one hub page that ties them together.
Pages built to be quoted. Every page got a short answer up top, real local numbers, and schema naming the team, so Google and AI assistants can lift a clean answer.
A page set built from data (August 25 and September 11). Median price pages for 31 towns, suburb comparisons such as Mt. Lebanon vs Upper St. Clair, and seller pages per town, all generated from one data set and linked to each other.
Upkeep. Fresh sitemap dates, IndexNow pings when pages change, and a refresh sweep so the numbers on each page stay current.

What people searched to find them

Real searches from the 28 days to October 28, with Google's average position:

"are homes going above asking in pittsburgh": position 1.6
"what's the average time to sell a home in pittsburgh": position 5.0
"how much is my house worth in pittsburgh": position 6.9
"sell house as is squirrel hill pittsburgh": position 8.0
"sell house fast mt. lebanon": 45 impressions, position 14.2

The part that is not done yet

Clicks lag impressions. October's 38 clicks are the best month on record, but the click rate is still about half a percent because most of the new seller searches sit between positions 8 and 20. Moving those pages onto page one is the work for November.

The same pages are written for AI assistants. Search Console counted 1,770 impressions in Google's AI features in the 28 days to October 28.

What the team said

"Tyler's team rebuilt our entire web presence from the ground up. We went from invisible online to showing up on Google, ChatGPT, and Perplexity. Leads tripled in 90 days. This is the real deal."

Mario R. & Julie, We Sell Any Home. See the site at wesellanyhome.com.

Questions about this case study

Where do the numbers in this case study come from?

Every number is from Google Search Console for wesellanyhome.com, read on October 29, 2026. We used the 16 month range and added up the daily rows by month.

Why compare July to October only?

Search Console keeps 16 months, so July to October are the only months on record in both 2025 and 2026. Comparing the same months one year apart takes the season out of the comparison.

Did clicks grow as much as impressions?

No. Clicks went from 7 to 92 over the same four months, which is real growth but far slower than impressions. Most of the new seller searches sit between positions 8 and 20, and moving them onto page one is the current work.

Is this SEO or GEO?

Both. The pages that rank in Google are written so AI assistants can quote them: a direct answer first, local numbers, and schema that names the agents. Search Console counted 1,770 impressions in Google AI features in the 28 days to October 28, 2026.

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