Most AI automation work is priced one of two ways: a fixed setup fee for a defined build, or a setup fee plus a monthly retainer for systems that need ongoing tuning. At Bowen AI Strategy Group, the published fixed-price entry points are an AI-ready website from $1,500 setup plus a flat $250/month care plan, and a GEO offer in two parts: a one-time $1,500 GEO audit and roadmap, then a $1,500/month retainer. Custom automation — bots, agents, dashboards — is scoped to your problem, and you get a straight number in writing within 48 hours. Here is the full breakdown.
Published Pricing
| Service | Setup | Monthly | What it covers |
|---|---|---|---|
| AI-ready website — Launch | $1,500 | $250/mo | Fixed price. A fast, AI-search-ready site with a built-in assistant. |
| AI-ready website — Growth | $3,000 | $250/mo | The larger build for businesses that need more pages, more automation, and more ongoing work each month. |
| GEO full audit | $1,500 | One-time | A full AI-visibility report, the prioritized plan to get cited, and the full foundation build included. |
| GEO retainer (ongoing) | — | $1,500/mo | Ongoing optimization and citation monitoring to get and keep you cited in AI answers. Flat rate. |
| Custom automation & agents | Scoped | Retainer where it fits | Booking bots, SDR agents, dashboards. A straight number in writing in 48 hours. |
Website and GEO pricing reflect Bowen's published, fixed entry points. Custom automation, ads, and dashboards vary by scope, so those are quoted individually — a straight number in writing within 48 hours, no package upsell.
Cost Drivers
A bot that answers questions on one website is cheaper than an agent that reads your CRM, books in your calendar, and texts the customer. More integrations means more to build and maintain.
A casual internal helper is forgiving. A system that talks to customers or moves money has to be tested hard and monitored, which is where the monthly care plan earns its keep.
A defined, one-time build is a fixed fee. Anything that needs continuous tuning as models and engines change carries a retainer, because the work genuinely continues.
A standard AI-ready website is a fixed price because the playbook exists. A workflow unique to your business takes discovery and scoping first, which is why those get an individual quote.
Common Questions
For a small or mid-size business, most real AI automation work lands in one of two pricing shapes: a fixed setup fee for a defined build, or a setup fee plus a monthly retainer for systems that need ongoing tuning. At Bowen, the published, fixed-price entry points are an AI-ready website at $1,500 setup plus a flat $250/month care plan (with a Growth tier at $3,000 setup, same $250/month care plan), and a GEO offer in two parts: a one-time $1,500 GEO audit and roadmap that includes the foundation build, then a $1,500/month retainer. Anything custom — booking bots, an autonomous SDR agent, a client dashboard — is scoped to the specific problem, and you get a straight number in writing within 48 hours. There is no package upsell and no pitch deck.
The setup fee covers the build: designing the workflow, wiring it into your real tools, testing it, and shipping a working system. The monthly fee covers everything that keeps it working — monitoring, fixes, and re-tuning as the underlying AI models and search engines change every few weeks. A system that was accurate in January can drift by spring if nobody maintains it. Splitting setup from monthly keeps the pricing honest: you see exactly what you pay to build versus what you pay to keep it live.
It is worth it when the automation saves or earns you more than it costs, which for most owners happens fast on repetitive, high-volume work — missed calls, lead follow-up, scheduling, answering the same questions all day. A booking-and-follow-up bot that recovers a handful of missed appointments a month usually pays for its retainer many times over. It is not worth it for a one-off task you will only run a few times; for that, an off-the-shelf tool is fine. The honest test is volume: if the work happens constantly, automating it compounds.
The AI-ready website at $1,500 setup plus a flat $250/month care plan is the lowest fixed-price entry point. On the GEO side, every engagement starts with the one-time $1,500 GEO audit and roadmap, which shows how ChatGPT, Perplexity, Gemini, and Google AI answer for your category today and lays out the plan to get cited. Each gives you a real, working result rather than a retainer with no deliverable, so you can prove the value before committing to a larger automation engagement.
Yes. Every Bowen build hands you full ownership of the systems and code we ship. You are not renting access to a black box. The monthly care plan, when there is one, covers maintenance and strategy as the AI landscape shifts — but the asset is yours, and if you ever bring the work in-house later, it already belongs to you.
No pitch deck, no package upsell. Describe what you want automated and we will send a scoped price in writing.
tyler@bowenaistrategygroup.com | (412) 841-5392 | Canonsburg, PA — Pittsburgh metro, serving businesses nationwide