AI automation agency pricing comes in one of two shapes: a fixed setup fee for a defined build, or a setup fee plus a monthly retainer for systems that need ongoing tuning. At Bowen AI Strategy Group, the published fixed-price entry points are an AI-ready website from $1,500 setup plus a flat $250/month care plan, and GEO at $2,500 for month 1, then $2,000/month. SEO is $3,000, then $2,500/month, and both together are $4,500, then $4,000/month. Custom automation, bots, agents, dashboards, is scoped to your problem, and you get a straight number in writing within 48 hours. Here is the full breakdown.
Published Pricing
| Service | Setup | Monthly | What it covers |
|---|---|---|---|
| AI-ready website · Launch | $1,500 | $250/mo | Fixed price. A fast, AI-search-ready site with a built-in assistant. |
| AI-ready website · Growth | $3,000 | $250/mo | The larger build for businesses that need more pages, more automation, and more ongoing work each month. |
| Get Named by AI (GEO) | $2,500 month 1 | $2,000/mo | Get named in ChatGPT, Perplexity, Gemini, and Google AI. Month 1: audit, foundation build, first page batch, tracking setup, first press release. |
| Get Found on Google (SEO) | $3,000 month 1 | $2,500/mo | The search page engine: pages built around what buyers type, technical fixes, and ranking tracking. |
| Get Found and Named (both) | $4,500 month 1 | $4,000/mo | GEO and SEO together from one plan and one monthly report. Quarterly press release included. |
| Custom automation & agents | Scoped | Retainer where it fits | Booking bots, SDR agents, dashboards. A straight number in writing in 48 hours. |
Website and GEO pricing reflect Bowen's published, fixed entry points. Custom automation, ads, and dashboards vary by scope, so those are quoted individually, a straight number in writing within 48 hours, no package upsell.
Cost Drivers
A bot that answers questions on one website is cheaper than an agent that reads your CRM, books in your calendar, and texts the customer. More integrations means more to build and maintain.
A casual internal helper is forgiving. A system that talks to customers or moves money has to be tested hard and monitored, which is where the monthly care plan earns its keep.
A defined, one-time build is a fixed fee. Anything that needs continuous tuning as models and engines change carries a retainer, because the work genuinely continues.
A standard AI-ready website is a fixed price because the playbook exists. A workflow unique to your business takes discovery and scoping first, which is why those get an individual quote.
Common Questions
For a small or mid-size business, most real AI automation work lands in one of two pricing shapes: a fixed setup fee for a defined build, or a setup fee plus a monthly retainer for systems that need ongoing tuning. At Bowen, the published, fixed-price entry points are an AI-ready website at $1,500 setup plus a flat $250/month care plan (with a Growth tier at $3,000 setup, same $250/month care plan), and GEO at $2,500 for month 1 (the audit, the foundation build, the first batch of pages, tracking setup, and a first press release), then $2,000/month. SEO is $3,000, then $2,500/month, and both together are $4,500, then $4,000/month. Anything custom, booking bots, an autonomous SDR agent, a client dashboard, is scoped to the specific problem, and you get a straight number in writing within 48 hours. There is no package upsell and no pitch deck.
The setup fee covers the build: designing the workflow, wiring it into your real tools, testing it, and shipping a working system. The monthly fee covers everything that keeps it working, monitoring, fixes, and re-tuning as the underlying AI models and search engines change every few weeks. A system that was accurate in January can drift by spring if nobody maintains it. Splitting setup from monthly keeps the pricing honest: you see exactly what you pay to build versus what you pay to keep it live.
It is worth it when the automation saves or earns you more than it costs, which for most owners happens fast on repetitive, high-volume work, missed calls, lead follow-up, scheduling, answering the same questions all day. A booking-and-follow-up bot that recovers a handful of missed appointments a month usually pays for its retainer many times over. It is not worth it for a one-off task you will only run a few times; for that, an off-the-shelf tool is fine. The honest test is volume: if the work happens constantly, automating it compounds.
The AI-ready website at $1,500 setup plus a flat $250/month care plan is the lowest fixed-price entry point. On the GEO side, every engagement starts with month 1 at $2,500 (then $2,000 per month), which shows how ChatGPT, Perplexity, Gemini, and Google AI answer for your category today and lays out the plan to get cited. Each gives you a real, working result rather than a retainer with no deliverable, so you can prove the value before committing to a larger automation engagement.
Yes. Every Bowen build hands you full ownership of the systems and code we ship. You are not renting access to a black box. The monthly care plan, when there is one, covers maintenance and strategy as the AI landscape shifts, but the asset is yours, and if you ever bring the work in-house later, it already belongs to you.
No pitch deck, no package upsell. Describe what you want automated and we will send a scoped price in writing.
tyler@bowenaistrategygroup.com | (412) 841-5392 | Canonsburg, PA · Pittsburgh metro, serving businesses nationwide